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Website Optimization
The purposes of Site Optimization and promotion is to
growth web visitor to your website by ranking high in the results
of search engines using different techniques.
Optimization for Search Engines are all things that can be done to
make a search engine forward more traffic to a web site.
Usually this means choosing keywords or key phrases and trying to
have your web site listed first (or at least close to first)
for those selected keywords.
Search engines use different factors to decide a Website
rankings, optimizing a page to rank high is one of the
factors. Every Website should use everything usable that
the engines might give some weight, so a Website certainly
must use meta tags, along with every other legal, adequate
procedure usable.
Meta Tags
Meta tags are for describing the web page content for search engines. Meta tags are
located within the head of an HTML file and with the exception of the Title tag;
are not visible on the viewable area of the page.
The most important reason Meta tags are important in search engine positioning is that you
have some capability to give direction to how your pages are described, categorized and indexed
by different search engines. Nevertheless, properly created, even perfect, Meta tags are
not enough alone to get you high placement in any of the search engines. In fact,
some search engines care little or not at all about certain Meta tags.
Title Tag
The Title Tag is a piece of HTML code
that displays the words that show in the Title bar at
the top of your web browser.
Usually search engines use this tag to find
a link to the website matching the user's query. The text in this tag is one
of the most important elements effecting search engine ranking algorithms.
By locating the most important keywords in the title tag,
the search engine ranking of the page will increase for those keywords.
Meta Description Tag
The Meta description tag is another piece
of HTML code that is usually placed after the
Title tag and before the Meta keywords
tag, though the order is not important. It provides
information about Web page's content or description of
its content.
It is good practice for description to clearly describes the objective of the page.
The importance of this tag as a factor of the ranking algorithm
has reduced considerably over years, but there are still search engines that use this
tag. They log descriptions of the indexed pages and often show
them with the title in their results.
Meta Keywords Tag
The Meta Keywords Tag is a series of
keywords that presents the content of your site.
Target the wrong keywords and all your attempts will be
worthless. Choose the right keywords
and you will see your traffic highly increase.
Robots Meta Tag
The Robots Meta Tag declares to search
engines what content to index, cache, or follow links
a particular page.
Author Meta Tag
The Author Meta Tag expresses who is
the author of the document. Usually include the name,
email address of the webmaster, company name or Internet
address .
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